Alberta Business Sales Logo

Meet Our Associates

Meet Our Team
Neil Casual

Neil Gerritsen, CEPA

President, Owner, Alberta Business Sales and Commercial Ventures
Learn More
A highly engaged business leader with over 30+ years of business experience. Entrepreneurial and practical business experience has given Neil a very unique perspective on many different industries in today’s business world.

A results-oriented professional with extensive experience in mergers and acquisition work gives him a pragmatic perspective. Neil’s 21 years of experience in the banking industry has provided him with extensive knowledge in the field of financing and valuation. Neil’s talent for aiding clients in buying and selling a business, financing, and determining a business’s value makes him a great resource.

Neil’s areas of specialization include assisting start ups, structuring businesses to sell, business acquisition, determining the value of small businesses, deal management, due diligence processes, arranging and obtaining financing for clients, and executive and financial business coaching.
Madison Linkedin

Madison Sloan, CEPA 

Chief Operations Officer (COO), Alberta Business Sales and Commercial Ventures
Learn More

Madison provides administrative and strategic direction for both Alberta Business Sales and Commercial Ventures. She has obtained her CEPA designation which has allowed her to broaden her scope and work directly with clients who need direction in planning the exit of their business.  

Madison excels in process improvement, business brokerage and marketing and communications. When she is not working with business owners, she spends her time raising her young son. 

Heather Casual

Heather Miller, CEPA

General Manager Alberta Business Sales and Commercial Ventures
Learn More
For over 15 years, Heather’s career has seen her work in a diverse range of roles including client support, administrative support, as well as marketing and communications. She’s previously worked in banking and wealth management.

Heather provides administrative and strategic support to both Alberta Business Sales and Commercial Ventures, as well as oversight for both company’s marketing and communications.

In her spare time, Heather is either at the hockey arena watching her son play for the Edmonton Oil Kings or she is at the stable with her daughter who is a competitive Equestrian.
Sneha Casual

Sneha Potdar

Project Coordinator/Data Analyst, Alberta Business Sales
Learn More
Sneha’s previous work experience includes working as a Research Assistant in the Medical Resonance Imaging domain (MRI), Executive Assistant experience as well as client service administration work. Sneha’s educational background includes studies in computer science and she holds a masters in Biomedical Signal Processing and Instrumentation.

Sneha manages business data for both Alberta Business Sales and Commercial Ventures, providing integral insights that are used to make key decisions about each company. She is also an integral part of the client service team, managing due diligence and working directly with clients in a support role.

In her spare time, Sneha is raising a young daughter while learning the Python language and PowerBI.
Logan 9806 4x6 Final

Logan Sims

Client Services/Marketing Coordinator, Alberta Business Sales
Learn More
After receiving her Bcomm Degree, Logan has gained experience in many different roles from client service, marketing and sales.

Prior to working at Alberta Business Sales, Logan worked at Glenwood Memorial Gardens, and most recently she worked at MetCredit as a marketing and sales intern.

Logan's experience has gained her knowledge of the importance of customer relationships, and how to help provide marketing techniques for Alberta Business Sales.

When Logan is not at work, you can find her at the rink playing ringette.
Jay Casual

Jay Barrett

Business Broker, Alberta Business Sales Inc.
Learn More
Prior to coming to Alberta Business Sales, Jay was a Golf Professional in charge of Golf Operations at prestigious clubs such as Belvedere GCC, Norther Bear and the Devon Golf Course. This experience has allowed him to hone his skill set in facility management, marketing, business development, and relationship development.

Jay’s previous experience has given him a sound knowledge of the intricacies of business ownership and the importance of building trust with the clients he works with.

Jay is a busy father of two and can be found spending his weekends at various hockey areas and soccer pitches across the province.
Craig Casual

Craig Panek

Business Broker, Alberta Business Sales Inc.
Learn More
Craig joined Alberta Business Sales with foundational expertise in commercial lending, financial analysis, sales, and negotiation as well as relationship management. He holds a BComm in Accounting and Finance from Kings University.

Craig’s financial acumen gives him the ability to keenly understand the challenges business owners face in the day-to day operations of their business. He is also adept at analysing the financial health of a business to be able to offer sound advice to the clients he collaborates with.

In his spare time, Craig is on the Basketball court. In fact, he was once Capitan and a starter on his University Basketball team.
Rob 9832 2 4x6 Final

Rob Schaeffer

Business Broker, Alberta Business Sales Inc.
Learn More
Before Joining Alberta Business Sales, Rob worked primarily in marketing services, helping Small and Medium businesses achieve their growth goals through effective marketing services. This experience helped put Rob in touch with how businesses function, and what effective long term growth looks like. It also helped grow his management, negotiation and business development skills.

Rob’s previous experience and his B.Comm have helped him understand the intricacies of complex businesses, and how to navigate the challenging conversations that can arise as you look to buy or sell a business.

When he’s not at work, you can find him on the golf course, snowboarding or playing sports in local leagues.
Screenshot 2023 12 05 At 2.47.14 Pm

Jeff Couch 

Business Broker, Alberta Business Sales Inc.
Learn More
Jeff brings a wealth of professional experience to our team at Alberta Business Sales. With an extensive background as a golf professional, he transitioned into a successful career as a financial advisor. Following these ventures, he made his way into the banking industry, specializing in personal and corporate lending. Jeff's expertise extends to client relationships, management, effective communication, and financial analysis.

Outside his professional endeavours, his entire family has a passion for golf, participating in competitive levels. 
crosschevron-down linkedin facebook pinterest youtube rss twitter instagram facebook-blank rss-blank linkedin-blank pinterest youtube twitter instagram